Summit Weekly Brief
Written By: Farah Ahmed
Sitting at home during quarantine searching for something fun to do is our ever nagging question at this time. Some want to develop their skills, others are curious about the potential shape of the market under these circumstances, while the rest are just in need of some inspiration.
Well, I-Gamify came up with a fun, yet helpful idea, where it created a Global Virtual Summit, for 30 days a panel will be conducted with some of the experts from different fields to help you innovate and brainstorm. It is moderated by Moamen Said, Learning & Development Consultant, and Gamification Expert.
Let’s take a quick look at the first 4 days of the summit…
Day 1 theme was “Lesson Learned from COVID19” with Menna Amer, Khaled Mohamed, and May Abdel Aziz.
Starting by the question that we all have: “how are you managing things during the quarantine time?” May, as a musician, sees that this experience has both positive impacts, like assessing yourself and making full use of technology, as well as negative impacts as canceling her concerts and events. While Menna sees, as a radio presenter, nothing big changed in her job and its main tasks, the change is in the people’s routine and as a result of the topics that they are talking about also changed. The change in trends resulted in a change in the content. Khaled, as an event photographer, started to update himself with the things that are complementary to photographing, as marketing and sales.
They also gave some tips in entering their careers. One of Menna’s tips on being a good radio presenter is that you have to always be exposed and aware of the different fields around you and the developments that happening around the world. Khaled’s tip to develop yourself as a photographer is to read on branding, the foundations of design, sales, and personal branding. While May stressed on running your auditions by trustworthy people and listen to the constructive criticism.
Day 2 focused on “Fintech education” under the theme “The Future of Innovation and Banking After COVID19” with Elhusseiny Sherbiny assistant teacher of Economic Studies in Suhag University, Nada Elshazly head of economic and fintech of Swiss School of Management, and Ahmed Mansour CEO in one of the Egyptian Banks.
Dr. Ahmed recommended the mature collaboration between fintech and banks, especially after COVID 19, to adapt the changed ‘new normal’ of the world safely and prevent getting deep into the financial challenges and crises.
While Dr. Nada assured the importance of fintech education and awareness to have access to the financial service much better than banks, as well as financial inclusion. She also highlighted its advantages to new generations.
Dr. Elhusseiny mentioned the procedures that the central bank took to fight COVID 19 in Egypt, then he stressed the criticality of fintech, but it is not that easy as microfinance clients are not well educated on this area. So, it is a hard process but not impossible and a solution can be found, which is the fintech awareness also.
Lastly, Dr. Ahmed and Dr. Nada tackled the success factors for a start-up which are having an idea, a well-built team, a business model for your idea, a timing to get in the market, and funding. And of course, be aware of the fintech industry!
Day 3 was all about “Sales and Marketing and how to adapt with COIVD19” with Amr Naiem, and Yehia Kordy.
First, Amr, marketing manager at Shark and Shrimp Marketing Agency, tackled the ‘Growth Hacking’ field in marketing, and the idea of sales and marketing being a supportive function together. Yahia, CEO/founder at YK Growth and Mentors Marketplace, talked about ‘Product Management’ and ‘Growth Management’ in a very light informative way. Also, he mentioned the lack of sustainability of Growth Hacking and the optimal way of having a strong basis of Product Management and Growth Management to be able to reach the Growth Hacking stage.
Then, both of them discussed the notion of ‘going back to basics’, and dealing with the variables (target audience, timing, budget, etc.) and trying to optimize.
When asked about the biggest challenges that marketing and sales face, Amr answers by referring to the consumer behavior being the toughest; as the consumers’ trends and cultures change during COVID 19 time. While Yahia advised designing a whole customer experience “Omnichannel” to smooth the buying process whether offline, online, or using a mobile application, as well as following up on the customer’s behavior.
Day 4 theme was the dilemma of “How to build your successful startup (Challenges, Risks)” with Mohamed Tohami, CEO of The Passion Point, and Nermine El Nemr, founder of Al7arefa.
When Moamen asked on “how does your company’s team make a difference in the community?” The answers were very heartwarming. Nermine’s responded that they care about the details so much; they take the stories from the clients and the freelancers about their challenges and why they chose to work, and try to customize their services on what the clients want in the industry. Mohamed agreed with Nermine and added that he and his team transferred Entrepreneurship into systems, he further explained that if the client came to start his business, they provide him with a very systematic process to follow. He finished with summing up his teamwork in that they focus on transferring the client’s passion into a business using the systematic approach; certain steps to pursue.
“If I were to do it all over again, what will I change?” was next, and Nermine believed that it is important to have a mentor and be careful in the choice of partners. Confirming what Nermine has said, Mohamed highlighted how it is fundamental to be very cautious in hiring people, especially in the beginning it is necessary to know at least the basics of such matter to optimize the way of working without wasting resources and labor.
Here you go a recap for the first 4 days of the summit to inspire and encourage you in quarantine and post-COVID 19!
If you are interested to see the complete panel you can check the following links: Here you go a recap for the first 4 days of the summit to inspire and encourage you in quarantine and post-Covid 19!
If you are interested to see the complete panel you can check the following links:
Day 1: https://www.facebook.com/IGamify/videos/1137689386574881/
Day 2: https://www.facebook.com/IGamify/videos/529981647692087/
Day 3: https://www.facebook.com/IGamify/videos/170758054225037/
Day 4: https://www.facebook.com/IGamify/videos/544485753127264/
If you want to book your seat for upcoming panel discussions Visit us Now : https://i-gamify.net/our-global-virtual-summit